Yesterday, Google announced on Google+ that they now support referrer tracking for Android apps. This will give Android app marketers the data on the sources of your app installs. "Referrer tracking ...

Nathan Buggia provides a few possible ways to track the source of clicks or requests. One is to track parameters in URLs, but that sometimes results in "significant issues with search engines," which ...

Apple isn’t backing down from a new approach that limits how web visitors can be tracked by online advertisers. The new feature in Safari, called Intelligent Tracking Prevention, was first announced ...