Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Consumer payment methods are undergoing rapid transformation, shaped by technological innovations, regulatory reforms and shifts in consumer behaviour. Contemporary research indicates a marked ...

Heski Bar-Isaac has in the past few years received funding from SSHRC, the David and Sharon Johnston Centre for Corporate Governance Innovation at the Rotman School of Management, and the Fundacion ...