Artificial intelligence startup Anthropic PBC says it has come up with a way to get a better understanding of the behavior of the neural networks that power its AI algorithms. Because neural networks ...

During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Psychologists use the term behavior all the time and more than one current textbook defines psychology as the science of behavior. Yet there is enormous and ongoing confusion regarding what, exactly, ...

Today, data is undoubtedly a leading driver of business success. How well a company is able to leverage insights from the ever-increasing wealth and complexity of available data is, increasingly, a ...

Understanding, predicting, and changing behavior is the holy grail of managers, politicians, and academics alike. I sat down with eminent social psychologist Prof Saadi Lahlou of the London School of ...

Thousands of starlings move together to form a cloud-like murmuration. New work from UC Davis and Hokkaido University shows how this kind of collective behavior can be understood based on interactions ...

From work meetings to first dates, it’s essential to adjust our behavior for success. In certain situations, it can even be a ...

Diversity unlocks innovation and drives market growth, which is why leadership must continue to embrace the power of our differences in the workforce. Behavioral science can give organizations the key ...