Prebid.js, the open-source header bidding solution adopted by AppNexus and Rubicon Project, has demonstrated its effectiveness for yield optimization from video header bidding, according to the ...

AppNexus is moving ahead with its header bidding-push, this time with the launch of an open source video solution on PreBid, with the adtech outfit claiming it can help publishers achieve advertising ...

Header bidding has become the hottest area of ad-tech since first emerging in the market two years ago. But why has it been so slow to play in video? Header bidding is a programmatic advertising ...

The Canadian Broadcasting Corporation (CBC) turned on video header bidding with Index Exchange. The broadcaster and publisher requested that Index Exchange develop the feature because it wanted “to ...

Both parties have announced their mutual support for what they claim is the industry’s first open-source header bidding solution for outstream video, through the open-source library and community, ...

As the advertising industry continues to turn to online advertising, header bidding has emerged as a way to benefit everyone. In this piece, PubMatic director ad solutions APAC Natasha de Mallet Hawes ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re ...

Header bidding adoption has ramped up quickly over the last few years, but has yet to spread significantly to formats other than web display. AppNexus is one of the companies pushing to change that, ...

For publishers, header bidding is revolutionising the sale of display advertising. But can it repeat the trick for video? As Dvir Doron, CMO, Cedato explains, inefficiency is the dirty little secret ...

AdPlayer.Pro video ad platform users now have access to new video header bidding features. Kyiv, Ukraine--(Newsfile Corp. - February 29, 2024) - AdPlayer.Pro, a leading global force in online video ...