When it comes to virtual and hybrid event success, promotion is at the forefront. Event organizers need to be creative about event communication to attract their target audience. With the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Event marketing has changed significantly over the past month — no one can argue this. If ...

2020 has been unlike any other year, as the new normal of lockdowns and social distancing has forced businesses to make an instant leap into creating innovative and interactive hybrid or virtual ...

Every so often, something new happens in the world of Digital Marketing that is transformative. Social media was perhaps the last seismic leap, and these days all small business owners are told they ...

There aren't too many B2B marketers that would have told you in January 2020 they were confident in their ability to pivot from a traditional slate of physical trade shows and conferences to a virtual ...

Similar to hosting an in-person event, hosting a successful virtual event is a major undertaking that requires ample planning and follow through. According to data analyzed by Markletic, when it comes ...

Rachel Stephan is one part creative, one part entrepreneur, a four-time mom (Sensov event marketing, Charlie, award-winning #eventtech Snöball word-of-mouth marketing platform, and Grayson) and an ...

SIGN UP NOW: Marketing experts share how small-business owners can master basic marketing skills and upscale their strategies. While juggling the multiple responsibilities of running a small business, ...

One side-effect of COVID-19 and its consequent social distancing guidelines and travel bans has been a steep rise in the use of virtual solutions. Webinars are among them; these days, it’s not unusual ...