Digital influencers like Imma, Kuki and Nobody Sausage are growing in popularity on social media and shifting the way we interact on our favorite platforms. Hi, Astrid. Welcome to "In the Know-- ...

We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

Is that livestream you’re watching being hosted by an actual person? The answer to that question may be less clear in the future as virtual influencers become more prevalent and hard to detect. In ...

Digital influencers are growing in popularity on social media, shifting the way we interact on our favorite platforms. In this episode of ITK: Behind the Screens, our host, Niamh Adkins (@niamhadkins) ...

The creator economy is rapidly evolving, driven by the intersection of technology and creativity. As artificial intelligence (AI) continues to advance, its influence on this sector is becoming ...

Relying on AI-generated personalities can be a low-risk, high-engagement strategy. by Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan When the meal-kit delivery company HelloFresh wanted ...

We are not far off from a world where you can type a prompt into any major social media platform and generate an entire video of content with virtual people saying whatever you command. If that's the ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts ...