A mission statement may change slightly over time, but it should always tie back on your core company values, customer needs, and vision for growth. A good mission statement will clearly state purpose ...

Many companies include mission, vision or value statements in their sexual harassment policies. While a sexual harassment policy can be written to reflect state and federal laws, descriptions of ...

Defining your company’s vision and mission is crucial not only for effectively presenting your brand in the market, but also for internal operations. A company’s vision and mission statements keep the ...

Over the years, I’ve observed complete bewilderment over two of the fundamental features of a company’s culture: its vision statement versus its mission statement. In browsing explanations from ...

Opinions expressed by Entrepreneur contributors are their own. Vision statements get a bad rap for a couple of reasons. First, they’re ill-defined by people who confuse vision with a strategy. Second, ...

A vision statement is a high-level, forward-looking statement that tells where a company wants to be when it achieves its mission. The statement is not just where the company wants to be but where the ...

Opinions expressed by Entrepreneur contributors are their own. Most companies have a clearly defined mission statement, but it’s the vision statement that employees cling onto. Whereas mission ...

Whether they are mom-and-pop shops or giant corporations, many successful businesses have a clearly defined vision and mission statement. These are key to inspiring your team, focusing on achieving a ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...