Perplexity is pushing beyond search with Comet, major distribution deals, and in-chat shopping — while lawsuits test how far ...

A practical guide to the four strategies of agentic adaptation, from "plug-and-play" components to full model retraining.

With generative AI tools attracting hundreds of millions of users and AI-enhanced results appearing in more search experiences, the way people discover brands is changing. Traditional SEO metrics ...

Google’s AI search shift is changing user behavior, not killing SEO. Here’s how entrepreneurs can adapt, build authority and grow organic visibility. Organic traffic isn’t dying, but Google’s shift ...

AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

AI search engines are confidently wrong over 60% of the time when citing news, a recent study says. Despite their errors, these bots rarely admitted uncertainty, raising concerns as artificial ...

Discover why AI pioneer Yann LeCun, one of the 'Godfathers of AI,' advises young students to prioritize mathematics, physics, and engineering over pure coding skills. In the era of advanced AI, ...

Analysis of 18,377 query pairs shows retrieval-based AI systems like Perplexity achieve 43% domain overlap with Google, while reasoning models like ChatGPT cite only 21% of the same sources Search ...

Google sees AI search as growth chance, not threat to web Google says new ads format will evovle in AI search Google to add more AI features into search Dec 4 (Reuters) - A Google search executive on ...

Universities are helping shape the future "Age of AI" with new policies, frameworks, resources and centers - and redefining teaching and learning with AI in ways that preserve human capacities for ...

Bing published a blog post about how clicks from AI Search are improving conversion rates, explaining that the entire research part of the consumer journey has moved into conversational AI search, ...

BrightEdge analyzed tens of thousands of shopping queries using one of its products to decode how ChatGPT, AI Mode, and Google AI Overviews represent brands at each stage of the user journey. Findings ...