Abstract: Study investigates the transformative impact of Artificial Intelligence (AI) and Machine Learning (ML) on programmatic advertising. These technologies are revolutionizing the efficiency and ...

Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs has developed to the point where there is ...

Programmatic advertising is the automated buying and selling of digital ad inventory using algorithms and data insights. Instead of relying on traditional manual transactions, brands use Demand-Side ...

NEW YORK—In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on linear TV for the first time. The change ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do the same with audio. Such alliances may help as Madison Avenue grapples ...

According to cynics, the death of programmatic advertising has finally arrived. This would suggest a major paradigm shift, were it not for one thing: namely, the fact that people have been predicting ...

While considerable improvements have been made in the efficiency of their ad spending over the past couple of years, major advertisers are losing the programmatic media-buying arms race, with the ...

New research from WARC, titled “The Future of Programmatic 2025,” explores major trends in the programmatic advertising industry. The report is based on insights from both WARC and external research, ...

In the ever-evolving landscape of digital advertising, programmatic media buying has emerged as a cornerstone for brands aiming to optimize their reach and efficiency. By automating the ad buying ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to buy ...

Netflix has added Yahoo‘s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, president of advertising Amy Reinhard called the move a “milestone” and said it ...