Jenny Lei looked at the towering stack of cardboard boxes in her Hoboken, New Jersey, apartment. She’d spent $30,000 on handbags and needed a new strategy to sell them. An unemployed UX designer, Lei had taken it upon herself to create the perfect work bag. She spent months designing a prototype before ordering a production run. Four weeks later, she’d only sold 20 totes. Today, Lei is the 28-year-old CEO and founder of Freja, a New York-based company that sells work totes, shoulder purses and t