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Communication | Business English Lesson Plan | Your English Pal

What is Communication? | Concept & Importance

When pitching your business, it’s essential to resist the temptation to focus solely on your product or service. While it may seem natural to highlight its features and benefits, effective pitching goes beyond mere product promotion. Instead, strive to convey the value proposition of your business in a way that resonates with your audience on a deeper level. This means understanding their pain points, desires, and aspirations, and positioning your offering as the solution to their needs. By fram